A renewed leadership team signals a strategic shift to rebuild market strength and elevate the KYMCO brand in the U.S.
[SPARTANBURG, SC, November 2025] – KYMCO USA, Inc. introduced Frank Yang as Interim CEO effective October 30, 2025, marking a renewed commitment to the brand’s future in the United States. Drawing on his extensive experience with KYMCO and its global subsidiaries, Yang has brought in former KYMCO USA Vice President Joe Wofford, aka “KYMCO Joe,” as the new Senior Vice President. Wofford’s return signals a unified vision: to rebuild, reenergize, and reestablish KYMCO as a respected and competitive force in the U.S. market.
Yang and Wofford’s partnership began years earlier at a tradeshow in Italy in 1999, where Yang represented KYMCO Taiwan and Wofford represented a U.S. distribution company. Recognizing the strength of KYMCO’s lineup and long-term potential, they forged a distribution agreement that introduced KYMCO scooters and small-displacement motorcycles to American riders.
The momentum of those early years was driven not only by KYMCO’s dependable vehicles but by a team dedicated to dealer success. When a dealer had an issue, KYMCO USA made it a priority to find a solution—an approach that shaped every part of the business, from service to spare parts.
Wofford highlighted his vision as KYMCO USA accelerates into its next chapter:
I’m glad to be back at KYMCO USA. I’ve missed being a part of the powersports world and the relationships that were developed from the beginning of KYMCO in the USA. We have work to do, but I’m happy to be a part of it. The team at KYMCO USA has already impressed me with their eagerness to grow. I see this move as helping them grow and enjoy this business as much as I have over the years.
Today, with Yang and Wofford back at the helm, KYMCO USA, Inc. is charting a bold path forward. Together, they aim to reestablish KYMCO as a key player in the U.S. powersports market by elevating product availability, strengthening after-sales support, and rebuilding dealer confidence for the next era of growth.
Frank Yang, CEO (left) and Joe Wofford, Senior Vice President (right)
ABOUT KYMCO USA: KYMCO USA is the official North American distributor for KYMCO, a global leader in scooters, motorcycles, ATVs, and side-by-sides. Established in 1963, KYMCO is known for its commitment to quality, reliability, and value across its full line of powersports vehicles, helping people not only connect to the world, but to themselves. Headquartered in Spartanburg, South Carolina, KYMCO USA supports a growing network of dealers nationwide with industry-leading support, high-margin products, and a legacy of performance on both pavement and trail. For more information, visit www.KYMCOUSA.com.